Wine has certainly been around for a very long time although in it’s early days it would have been a far less sophisticated brew compared to now. The precise origins are unknown but it’s fun to speculate.
Although records of significant wine-making and consumption go back at the very least 9 thousand years scientific and historical study suggest that wine has been enjoyed even further back than that. We can only guess that grapes could have been consumed first and foremost as being a source of food and perhaps stored in bulk. At some point someone somewhere (lets call him Ug) must have decided to try some rotten grapes and presumably after recovering from a severely upset stomach, discovered the alcoholic effects of fermentation.
Even though some great legends based upon this scenario have been located, no positive evidence on who and where exists. As always the bravery (or stupidity) of your individual led to the development of one of our greatest treasures. I imagine that beer, butter and cheese were discovered in a similar way and in fact who would have first thought that a hens egg would be a tasty treat? Time passes while others carry on and experiment with and develop these initial discoveries and hey presto we reach the culinary arts.
Like all great discoveries it's not a long time before commerce moves in and increases demand and thus profit. When it comes to wine we probably have the all conquering Roman Empire to thank greatly for the vast industry which has been created surrounding this wonderful drink. Being a staple in the Roman diet grapes were exported, grown and transformed into wine wherever they lay there helmets so that industries grew around wine making in a great many countries over time.
Shifting thousands of years to another of mankind’s greatest inventions the world wide web comes into the world and lo and behold the 2 are a match made in heaven. Unlike wine the internet does not have its own god to date (although google has to be a contender for that title) however it has changed our way of life to a huge degree and is now one of the most popular methods used to procure goods and servicesand of course to buy wine online.
With the production of wine since it’s humble origins having now become among the world’s biggest industries it’s no surprise that wine merchants have capitalised on the internet as being the ideal solution to reach millions of consumers. Using the sophisticated delivery and distribution channels open to the present day wine seller and also the many possibility of advertising their wares to many millions of consumers, the choice of wines available online now is truly mind bending.
It’s fun to hold up a mental picture of our hero from millennia ago sitting slightly drunk beside a jar of rotting grapes and trying to convince others to try it compared to a snapshot of modern man sitting in front of his PC ordering a case of his favourite Pinot Noir which will arrive at his door the next day.
One superb site where you can buy wine online is at http://www.wineday.co.uk an online megastore for wine, wine accessories and basically all wine related goods. This site actually promotes products from the very best UK wine merchants and saves you trawling through their sites individually. Thanks Ug ! Wineday Uk is an online wine megastore which offers you all the best wine and wine related gifts and accessories. With products on offer from the biggest names in wine retailing in the UK you will find everything you need under on virtual roof. Visitbuy wine onlineand find out how easy it is to buy wine online today.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment